2022 Summit Agenda

Summit Days
All Times are EST

Thursday, July 21

8:30 to 9:15 a.m.
Registration & Breakfast

9:15 a.m.
IHMPRS President Welcome by Joel Philippsen

9:30 to 10:30 a.m.
5 Strategies for a 5-Star Culture
by Michele Matt

Details of presentation below.

Michele is a best-selling author and senior corporate training consultant. She will be presenting 5 Strategies of a 5-Star Culture. During this dynamic, yet practical opening session, Michele will share a variety of best practices to implement with each of these five qualities and your role in making a significant impact on patient satisfaction, employee engagement, leadership effectiveness, and accountability. All of which improves not only employee retention, patient loyalty, and the bottom line, but fuels a powerful competitive advantage in today’s marketplace.

  • Clarity - aligns with mission, vision, and values
  • Code - honors a standard of behavior
  • Creativity - uses innovative problem solving
  • Consistency - hardwires best practices
  • Celebration - recognizes and rewards success

10:30 to 11:30 a.m.
How to Turn Your Existing Crisis Communication Plan into a Living, Helpful, Easy-to-Use Document
by Catherine Morris and Ashley Johnson

Details of presentation below.

In 2021, Kettering Health had to acknowledge the irony of not having capacity to update their crisis communication plan because they were too busy doing COVID crisis communication. The leaders understood the importance of having a strategic response but no time to assemble an actionable, easy-to-implement plan. They needed an assist.

This session will explain the collaborative process of transforming the health system’s existing crisis communication plan into a living, easily edited document. It will highlight two key areas that require significant attention and provide two templates for attendees to incorporate into their own plans.

11:30 a.m. to 12:00 p.m.
Sponsor Meet & Greet / Break

12:00 to 1:15 p.m.
Lunch and IHMPRS Update

1:15 to 2:15 p.m.
Good Samaritan Tour

2:30 to 3:30 p.m.
Growing Healthy Pregnancies & OB Market Share by Carmen Jones

Details of presentation below.

In the healthcare industry, moving from a traditional marketing approach to a digital-focused approach is not without its challenges. But navigating the digital marketing space in new and relevant ways is critical for hospital marketers to continue to connect patients to the healthcare services and resources that they need. For this reason, Logansport Memorial Hospital continues to develop and redefine the scope of its digital marketing efforts, one campaign at a time. For pregnant women and new mothers in the communities they serve, Logansport implemented a new digital approach with inbound marketing to connect patients to services in meaningful, personalized ways. The approach has translated into greater awareness, deeper engagement, and a broader market share of OB services in their region.

3:30 to 4:30 p.m.
Improving Patient Access Through WellConnect
by Joel Philippsen

Details of presentation below.

Joel will share his department’s WellConnect journey of learning, adapting and continuous improvement to address patient and health system needs with a focus on building relationships. WellConnect at Columbus Regional Health is a free service to connect consumers to providers or a health service.

6:00 p.m.
Networking Event

Join us on the patio at Old Chicago Pizza and Taproom in downtown Vincennes. Food and drinks will be included during this time of networking and fun.

Friday, July 22

8:30 to 9:00 a.m.
Continental Breakfast

9:00 to 10 a.m.
Indiana Hospital Association Update
by Brian Tabor and Trent Fox

Details of presentation below.

Brian Tabor, IHA President, and Trent Fox, IHA Vice President of Government Relations, will give an IHA legislative update and discuss issues being faced by Indiana hospitals.

10:00 to 11:00 a.m.
If You Build It - Will They Come?
Tying digital marketing strategies to the launch of a new specialty service line
by Judi Willett, Sarah Murlin and Rod Thomas

Details of presentation below.

In this session, you will learn how Reid Health built its new TAVR (transcatheter aortic valve replacement) program from conception to execution with a focus on marketing’s strategic role in driving awareness and new patient volume through digital marketing as a key component to success.

11:15 to 12:15 a.m.
Champions of Change
by Sue Layton

Details of presentation below.

This session will include national and local examples of how a communications business approached Diversity, Equity, and Inclusion. Sue will share examples of the thought-provoking observations discovered that were creating tension and how they were addressed. She will also provide ideas for healthcare to consider in DEI planning.

12:15 to 12:30 p.m.
Wrap up, door prizes & adjournment

Summit Details

Next IHMPRS Summit

Join us for the next Communications Summit and strengthen your healthcare marketing team. We're working on our next Summit, so check back for more information. Would you like to be a speaker at the Summit? Contact us for more information.